Sci-Tech

Social Media Analytics Market Outlook by Key Players, Industry Trends ans Size, Forecast Analysis by 2022

Social-Media-Analytics
Press Release

Social media analytics is used to evaluate data traces, which enables insights for social and business uses. It also helps the business to execute any brand campaign. Many enterprises are yet to discover its true potential. With a huge chunk of social media content exploding every second, social media analytics may become one of the most important tools for companies to make strategies and implement short-term plans.

Increase in number of social media users, rise in expenditure on analytics, and growth in market strategies & competitive intelligence are expected to drive the growth of the global social media analytics market. In addition, factors such as increase in cloud adoption and high rate of deployment in SMEs are expected to provide lucrative opportunity for the market growth. However, lack of skilled expertise and complexities in analytical workflow hamper the growth of the social media analytics market.

The social media analytics market was valued at $1,269 million in 2014 and is projected to reach $9,383 million by 2022, growing at a CAGR of 29.2% from 2016 to 2022. The retail sector segment dominated the total end-user market in 2014.

In 2014, customer behavioral analysis segment accounted for the maximum revenue share in the overall applications of social media analytics market. This is due to the increase in rivalry paired with the need for effective brand promotion, which drives the requirement of customer behavioral analysis. In addition, marketing management segment is expected to witness the fastest growth at CAGR of 30.9% during the forecast period.

The retail sector dominated the global social media analytics market in 2014 due to various advantages of social media analytics such as increase in brand awareness, better connection with audiences, creating hype around products, reduced gaps in the sales cycle. Furthermore, another end user segment is anticipated to grow at a CAGR of 30.1% during the forecast period (2016-2022).

Get Sample Report for More Details @ https://www.alliedmarketresearch.com/request-sample/1929

Asia-Pacific is estimated to grow at the fastest rate due to increase in the adoption of social media analytics industry and extensive growth rate in ChinaJapanPhilippines, and India pertaining to the increase in number of social media users and flourishing retail sector.

The key players profiled in the report include Oracle Corporation, Adobe Systems, Inc., IBM Corporation, SAP SE, Netbase Solutions, Inc., Hootsuite Media, Inc., Tableau Software, Crimson Hexagon, SAS Institute, and Salesforce.com Inc.

Key Benefits

  • This study comprises analytical depiction of the market, with global social media analytics market trends and future estimations to depict the imminent investment pockets.
  • The overall market potential is determined to understand the profitable trends to gain a stronger coverage in the market.
  • The report presents information regarding key drivers, restraints, and opportunities with a detailed impact analysis.
  • Quantitative analysis from 2014 to 2022 is provided to highlight the financial competency of the market
  • Porter’s Five Forces analysis illustrates the potency of the buyers and suppliers in the social media analytics industry

Inquire more about this report @ https://www.alliedmarketresearch.com/purchase-enquiry/1929

Social Media Analytics Market Key Segments

The social media analytics market is segmented based on application, end user, and geography.

By Application

  • Customer Segmentation & Targeting
  • Competitor Benchmarking
  • Multichannel Campaign Management
  • Customer Behavioral Analysis
  • Marketing Management

By End User

  • Media & Entertainment
  • Travel & Hospitality
  • IT & Telecom
  • Retail
  • Others (BFSI, Healthcare)

About Us:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

Contact:

David Correa

5933 NE Win Sivers Drive

#205, Portland, OR 97220

United States

Toll Free: +1-800-792-5285

UK: +44-845-528-1300

Hong Kong: +852-301-84916

India (Pune): +91-20-66346060

Fax: +1?855?550-5975

[email protected]

Web: https://www.alliedmarketresearch.com

This post was originally published on Trading Herald

RSS news