Continuous investment on innovations and advancement in networking & connectivity technologies has encouraged prominent players to introduce enhanced technologies to sustain competition and gain first mover advantage. Prominent players in the market are aimed at launching hybrid technologies and advanced Wi-Fi devices that can be deployed on aircraft, plying on mid-haul and short haul routes, to enhance bandwidth capacity and connectivity speed.
The global In-flight entertainment and connectivity market was valued at $2,933 million in 2016 and is projected to reach $6,248 million by 2023, growing at a CAGR of 11.2% from 2017 to 2023.
Advancement in connectivity technology especially in developed regions such as North America and Europe; introduction of supportive government regulations & policies to encourage the usage of personal electronic devices onboard; and significant increase in the number of connected aircraft and number of air passengers willing to use in-flight entertainment and connectivity services are projected to boost the market growth during the forecast period. However, upsurge in cyberattacks and data breaches; and high initial cost associated with installation of networking technologies and connectivity hardware is anticipated to impede growth of the market.
By type, the hardware segment dominated the market in 2016 with around 60% market revenue share. Introduction of advanced and cost-effective in-flight connectivity and entertainment hardware such as antennas, wireless hotspot gateways and wireless LAN controllers is driving the segment growth. Additionally, the service segment is projected to grow at the highest CAGR of around 16.3% owing to increase in airlines spending on implementation & integration services, consulting services, and repair & maintenance services.
Based on the geography, the in-flight entertainment and connectivity market is studied across four major regions, namely North America, Europe, Asia-Pacific, and LAMEA. North America was the highest revenue contributor in 2016, accounting for around 60% share of the overall in-flight entertainment and connectivity market. Furthermore, the Asia-Pacific in-flight entertainment and connectivity market is projected to grow at the highest CAGR of around 21% during the forecast period owing to rise in number of air passengers; advancement in connectivity infrastructure and growth in number of connected aircraft.
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By connectivity technology, the air-to-ground technology segment dominated the market in 2016 with around 57% market revenue share. Currently, air-to-ground technology is gaining traction in emerging markets such as Latin America and Asia-Pacific region as it is cheaper than satellite technology. Furthermore, the satellite segment is projected to grow at the highest CAGR of around 15% owing to increase in demand for high bandwidth in-flight Internet services.
The global in-flight entertainment and connectivity market is characterized by the presence of international market players. These companies tend to expand their market presence by adopting strategies such as introduction of enhanced connectivity technologies, strategic alliance, and acquisitions. Some of the key players operating in the in-flight entertainment and connectivity industry include EchoStar Corporation, Global Eagle Entertainment Inc., Gogo Inc., Honeywell International Inc., Kymeta Corporation, Panasonic Corporation, SITA (OnAir), Thales Group, Thikom Solutions Inc., and ViaSat Inc.
Key Benefits for in-flight entertainment and connectivity market:
- The study provides an in-depth analysis of the in-flight entertainment and connectivity market along with current and future trends to elucidate the imminent investment pockets.
- Information regarding key drivers, restraints, and opportunities along with their impact analysis on the in-flight entertainment and connectivity market is provided in the report.
- Porter’s Five Forces analysis illustrates the potency of buyers and suppliers operating in the in-flight entertainment and connectivity industry.
- The quantitative analysis of the global market from 2017 to 2023 is provided in the report to determine the in-flight entertainment and connectivity market size and potential.
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In-flight entertainment and connectivity Key Market Segments:
The in-flight entertainment and connectivity market is segmented based on type, connectivity technology, and geography.
- Connectivity service
- Entertainment service
By Connectivity Technology
- Satellite connectivity
- Air-to-ground connectivity
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This post was originally published on Trading Herald