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Sports beverages are of three types-hypertonic, hypotonic, and isotonic. These drinks are specially designed to help delaying the fatigue onset while exercising and to help rehydrating athletes after the training sessions and competition. The main target of sports beverage is to stimulate fluid absorption, which in turn supply carbohydrate to speed rehydration, and helps body recover after excessive workouts and training sessions. Majority of the sports beverages provide carbohydrates in quickly absorbable form, which is important for exercising muscles. There is an increase in the demand for sports beverages among millennials owing to the instant boost of energy by these drinks. Consuming sports beverages immediately after a longer activity can be advantageous in comparison with plain water, as electrolyte levels get significantly depleted during training session and workouts.
Increase in popularity of various new fitness activities such as yoga and aerobic enhances the demand for sports beverages. Moreover, increased millennials expenditure on healthy drink due to increase in interest in sports also results in increased demand for sports beverages. In addition, manufactures have launched various flavors in sports beverages. These include lemon, fruit punch, orange, and mixed fruits. This boosts the demand for sports beverages among the consumers. However, presence of product such as fiber bars, protein shakes, and protein bars in the market affect the sports beverages market. Global associations are organizing marathon events and these events are sponsored by leading players. This gives the leading player an opportunity to attract more customers to consume sport beverages. Furthermore, availability of sports beverages in modern outlet resulted in increase in penetration of retail sales which augments the growth of the sports beverages market.
The sports beverages market is segmented into flavor, packaging type, nature, distribution channel, and region. Based on flavor, the market is divided into lemon, orange, mixed fruits, and others. Based on packaging type, the market is classified into bottles & tetra packs, cans, and aseptic cartons. By nature, it is bifurcated into organic and conventional. On the basis of distribution channel, it is categorized into hypermarkets & supermarkets, convenience stores, specialty stores, and online sales channel. Based on region, it is studied across North America, Europe, Asia-Pacific, and LAMEA.
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Top Key Players: Fraser and Neave, Limited, Lucozade Ribena Suntory Limited, PepsiCo., The Coca-Cola Company, BA Sports Nutrition, LLC, Britvic Plc, Otsuka Pharmaceutical Co., Ltd, Abbott Nutrition Co., OSHEE, and Monster Beverage Company.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the current trends, estimations, and dynamics of the sports beverages market from 2018 to 2026 to identify the prevailing market opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the sports beverages market segmentation assists in determining the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global industry. The market player positioning segment facilitates benchmarking while providing a clear understanding of the present position of the key market players.
- The report includes analyses of the regional as well as global sports beverages market, key players, market segments, application areas, and growth strategies.
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This post was originally published on Trading Herald